There are many principles to follow as guideline when you are writing a message, especially for advertising purposes like maximum 7 words for billboard and more, that made copywriting a profession.
As a mass communication graduate, I have the habit of analysing marketing messages around myself and sometimes just can't help catching bad examples. One good bad examples is the new Samsung phone ads that appear everywhere, that read "Open Your iPhone".
Below are more bad examples I've seen in the past, and I will try to collect more in the future to store under this post for reference purposes.
What did you read at first glance?
I read 'for FREE (not really)'
What did you read?
I read 'Hell Summer Sales'
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